July 18, 2012 -- CAST, Inc. has added a sales office in China to further help electronic system design customers adopt and exploit reusable IP in this fast-growing market. Based in Shanghai, the new office has a full-time account manager whose roles are to provide a direct link between Chinese IP customers and CAST, and to facilitate the ongoing efforts of long-time local sales partner S2C, Inc.

"Chinese system designers see reusable IP as critical for their product goals and view CAST as one of the best IP providers available," said Jimmy Chen, account manager at the new CAST China sales office. "I’m excited to shift from my previous role in S2C to 100 percent focus on CAST customers and products, and in this way broaden the benefits of CAST IP for Chinese companies while also helping S2C increase sales and improve local support."

"Jimmy as full-time CAST account manager coupled with S2C's expertise and respect gives CAST an incredible Chinese presence that's sure to help more designers gain from the technical and economic benefits of our IP cores," said Nikos Zervas, Vice President of Marketing for CAST.

Posted by: John Miklosz