December 3, 2007 -- Zoran Corp. announced that its Approach 5C multimedia processor powers LG's new Viewty camera phone. Zoran's Approach 5C multimedia processors support a variety of multimedia functions, including best-in-class ISP image quality based on Zoran's successful Coach solutions for digital point-and-shoot and DSLR cameras, enhanced video play and record capabilities, multi-standard end-to-end Mobile TV, integrated TV-out, and High Speed USB 2.0.
"Zoran enabled us to provide high quality stills and video capture as well as new features that deliver creativity and fun to the consumer," said Dr. Woo-Young Kwak, Vice President Mobile Handset R&D Center, LG Electronics Mobile Communications Company.
"We have worked closely with LG to provide new and exciting photo and video editing capabilities," said Coby Sella, Senior Vice President, General Manager, Zoran's Mobile Division. "The Approach 5C processor inside the LG Viewty phone is the engine that enables a high-level camera experience for users together with the ability to enhance their pictures through extensive editing features. Its video unit provides enhanced video play and record capabilities supporting a DVD-class video experience as well as slow-motion clip recording."