Intellectual property licensing has numerous roots in various media
including the printed word, music, art, machinery, and sports figures
(and for that matter, where would be the Nike Swoosh today without IP
licensing?). The EDA industry can learn from the successes of modern
IP licensing in the software, firmware, hardware, and semiconductor
industries. The question is -– what IP business models will ensure the
success of both the vendor and the customer?
Companies like AT&T, TI, and Microsoft have built successful
businesses based on a combination of assessing value for developed
and acquired intellectual property and licensing it to other companies
which enhance their market valuation and give them opportunities to sell
their own value added products. Each of those companies spent many
years in developing business that benefit both customers and vendors.
What’s the purpose of this paper?
Understand the business motivations of intellectual
property creators and publishers.
Study the IP licensing business by looking at
models that work and that are related to the
EDA and SOC business.
Allow one to use this information to make better
informed IP buying decisions.